
Arkansas set a goal in 2023 to double its outdoor recreation economy by 2032, and it's already halfway there.
That's great news for guides, outfitters, and small towns across the state. But it raises a harder question: how will doubling the outdoor recreation economy impact conservation?
In this week’s newsletter
Arkansas's plan to double its outdoor rec economy by 2032
The funding gap hunters and anglers have quietly covered for decades
What the state's doing about it before that gap gets worse
Let’s go!
— Kyle

HITHER & YONDER

Rogers Historical Museum
A few headlines from the around the Ozarks that caught our eye this week. If you need talking points for the front porch this weekend, here’s some ammo.
The Rogers Historical Museum currently has an exhibit on the history of tourism in the Ozarks and how “the land of a million smiles” grew into “the land of a multibillion dollar tourism industry.” (pretty relevant to this week’s episode so keep reading).
Starting July 1, 2026, hikers, paddlers, birders, and campers without a hunting or fishing license now need a $10.50 WMA/Lake Conservation Permit to use AGFC-owned WMAs and lakes.
Check out this profile on an Ozarks rancher who traded EMS project management for clearing invasives and rebuilding pasture the right way.
AGFC just bumped eight more streams to Blue Ribbon smallmouth status, bringing the total to ten and tightening the limit to one fish, 15 inches, on rivers like the Buffalo, Kings, and War Eagle.
AGFC is asking folks not to treat wild deer for parasites this summer, report anything that looks off to their Wildlife Health Hotline instead.
A family up in Stone County is still hand-tying brooms the old way, sassafras handles and all, and showed it off at the Arkansas Folklife Festival last month.
Fireflies had a good showing across the Ozarks this summer thanks to all the spring rain, though experts say don't expect it to last.
Have a story to share? Hit “reply” and send it our way!

The Holler is where outdoor enthusiasts of the Ozarks come together to share stories and get direct access to the show’s hosts and guests.
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10% off Diamond State Fly Co.
10% off guided trips with Ben Levin.

IS ARKANSAS’S OUTDOOR RECREATION BOOM GOOD FOR THE OZARKS?
In 2023, Arkansas set a goal to double its $3.5B outdoor recreation economy by 2032.
Since then, it's already climbed to $5B.
That growth brings a lot of economic opportunity to the state for small businesses, guides, outfitters, even entire rural towns. But how does that impact the habitat we love to explore, hunt, and fish in?
And who’s ultimately paying to keep The Natural State natural?
Hunters and anglers have disproportionately carried conservation funding for decades through excise taxes on guns, ammo, and tackle. But, hunting and fishing numbers are dropping nationally, even as hikers, climbers, paddlers, and mountain bikers (folks who don't pay into that system the same way) are the fastest-growing group out there.
That brings up big questions, like:
So who picks up the tab going forward?
Will double the money mean double the conservation spending?
How do you build a system that fairly distributes conservation responsibility across all recreation groups?
To find out, we sat down with Katherine Andrews and Becky Flynn from the Office of Outdoor Recreation — the department leading the charge on the state's growth. They've got as much incentive as anyone to make sure the land that economy depends on stays intact.
I think this is one of the most important conversations happening in Arkansas's part of the Ozarks right now. And what's happening here is already shaping decisions in neighboring states.
So I hope y'all give it a listen. It’s linked below.
If you want the short and sweet version, here are a few things that stood out:
Arkansas's outdoor rec economy is already at $5B, on track toward a $7B goal by 2032. That’s some serious moolah, but also puts serious pressure on the land.
Biggest driver of that growth: people moving here for the outdoors first, then finding a job. That’s a total flip from a generation ago.
Biggest risk: more people, more user groups, sharing the same trails, rivers, and public land creates friction that doesn't have a clean answer yet.
Hunters and anglers have historically funded conservation through license fees and excise taxes, but their numbers are shrinking.
Starting July 1, 2026, hikers, paddlers, birders, and campers without a hunting or fishing license now need a $10.50 WMA/Lake Conservation Permit to use AGFC-owned WMAs and lakes. A small but telling first step toward spreading the conservation bill beyond just hunters and anglers.
Arkansas's answer is Amendment 75, a 1/8-cent sales tax everyone pays, not just sportsmen, split between State Parks, Game & Fish, and conservation.
OOR doesn't run conservation programs directly. They connect industry, agencies, and communities, then point funding at what the data says people actually want.
The OOR recently created Guide ARK, the country's first state-run guide verification program that serves as a central hub for finding trusted guides for hunting, fishing, floating, etc.
Fun Fact: Arkansas has the highest waterfall between the Rockies and the Appalachians, and it's the only state where you can hunt elk, alligator, and bear.
LISTEN TO THE CONVERSATION
0:00 – Kyle Plunkett is Back
2:00 – What Is the Office of Outdoor Recreation?
7:00 – The Goal: $7 Billion by 2032
13:00 – How the Office Connects Communities & State Agencies
25:00 – Why People Are Now Moving for Outdoor Recreation
33:00 – Guide ARK
45:00 – Holler Question
51:00 – Who Should Fund Conservation's Future?
🎧 If you like platforms other than YouTube, find The Ozark Podcast on Apple Podcasts, Spotify, and all the rest.

PROVISIONS

We’ll be back next week with more stories from the Ozarks.
Til then,
Kyle Veit







